Maggi: A Tangled Mess |
作者姓名:Gerard Seijts; Sunali Swaminathan; |
商品類型:Case (Pub Mat) | 商品編號:9B18C003 |
出版日期:2018/01/29 | 內容長度:11 頁 |
In the summer of 2015, one of Nestle SA (Nestle)’s top-selling products in the Indian market, its two-minute Maggi noodles, was embroiled in a food and safety issue when lead was discovered during a test. Media pundits called for the arrest of Nestle officials. Others took to the street to set ablaze the famous yellow-coloured Maggi packets. Nestle treated the matter largely as a regulatory issue, managing the crisis with scientific data at hand. .....more
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Maggi: A Tangled Mess - Teaching Note |
作者姓名:Gerard Seijts; Sunali Swaminathan; |
商品類型: | 商品編號:8B18C003 |
出版日期:2018/01/29 | 內容長度:9 頁 |
Teaching note for product 9B18C003.
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